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AIS Annual Report 2025

Digital Annual Report 2025

Thailand's leading telecommunications infrastructure

and digital technology service provider.

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Chairman
CEO

Message from

the Chairman and CEO

AIS growth approach grounded in quality, efficiency, and responsibility, will serve as a strong foundation for delivering resilient and high-quality growth.

Vision

To lead a sustainable Thai digital society through ecosystems and partnerships

Mission

Empowering lives and businesses with trusted connectivity, digital innovations, and exceptional experiences

Business Overview

AIS, as the leading digital technology service provider in Thailand, is committed to delivering an exceptional experience through 6 key business areas

Mobile Services

Fixed-Broadband Services

Enterprise Services

Mobile Device and Digital Lifestyle Product Sales

Entertainment services

Digital Financial Services

FY2025 Financial Highlights

Total Revenue

226,264Bt mn
2025
226,264
2024
213,569
2023
188,873
5.9%

revenue growth across all business segments

EBITDA

123,269Bt mn, %
2025
123,269
2024
113,482
2023
95,023
8.6%

Expansion driven by quality-focused growth and efficient cost management

Net Profit

47,886Bt mn, %
2025
47,886
2024
35,075
2023
29,086
37.0%

Growth fueled by operational excellence and financial cost optimization

Mobile Revenue

130,926

Bt mn

Fixed Broadband Revenue

32,255

Bt mn

Enterprise Revenue

7,828

Bt mn

Sales Revenue

43,708

Bt mn

Operating Cash Flow

120,810

Bt mn

Resilient cash flow generation serving a solid operational foundation

Free Cash Flow

57,594

Bt mn

Stable Free Cash Flow (FCF) supporting sustainable returns

Net Debt to EBITDA*

1.7

times

Robust debt serviceability supporting long-term business expansion

Dividend Payment

34.30

Bt/share

*Including special dividend 19 Bt/share Delivering consistent dividend growth aligned with business expansion

Corporate Governance Highlight

The Chairman of the Board of Directors and Chief Executive Officer are not the same person

All board members ≤ 5 Mandates other external directorships in publicly listed companies

The Chairman of the Board of Director is an Independent Director

None of the executive directors has directorships in other public listed companies

Industry Competition in 2025

Mobile Industry Driven by Service Quality, 5G adoption, and Digital Experience

High-Speed Broadband Industry Maintains Growth Momentum Driven by Household Connectivity Demand

Digital Infrastructure and Solutions Remain Critical for Enterprise Customers: Digital Demand

Retail Mobile Devices and Digital Lifestyle Market Supported by Rising Consumer Demand

Entertainment Services Market Expands Driven by Online Viewing Behavior

Mobile revenue market share chart showing True 50 percent and AIS 50 percent
Fixed-broadband revenue market share chart showing Other 14 percent, True 50 percent and AIS 50 percent

Outlook for 2026

Mobile Services Expected to Continue Growth Trajectory Driven by Usage and Value-Added Services

Broadband Market Expands into New Areas with Value Beyond Connectivity

Digital Connectivity and Solutions Remain Critical for Enterprise Customers

Mobile Device Retail Market Expected to Maintain Growth Momentum

Digital Entertainment Market to Continue Growing Driven by Online Viewing Trends

AIS Business Sustainability Strategy

To lead a sustainable Thai digital society through ecosystems and partnerships

AIS 2028

Empowering Lives & Businesses

with trusted connectivity, digital innovations, and exceptional experiences for sustainable Thais digital society

FTSE4Good
MSCI ESG Ratings AA
Morningstar Sustainalytics Rated
HR Asia Best Companies to Work for in Asia 2024
WSIS Prizes 2024
SET ESG Ratings AA 2024
ESG100 2024
Thai Institute of Directors
Creative Economy Agency
Zero Accident Campaign 2026
GRI
SASB
CDP Discloser 2024